Einstein Analytics at a glance is simply Artificial Intelligence (AI) powered Analytics ideally for CRM (considering Salesforce has developed this, they are obviously looking at CRM!). That’s at a glance. But it’s a bit of stretch calling it “simply AI powered analytics”. It’s so much more. It’s a powerhouse tool that’s created to transform your business decision making process. Let’s check it out in detail shall we?
Try out this simple formula: Lots of data + cloud computing + good data models = smarter applications.
CRM + AI = SUCCESS
The AI assistant would know who the customer is, their historical banking activity, and the best way to answer their question based on past inquiries. Now, that customer can get their question answered faster all from their mobile device, without having to make a phone call or visit the bank’s website. This means:
It’s not just about support though, it’s also about sales, marketing, and every other function in CRM.
And this is where Salesforce Einstein comes to play.
Salesforce Einstein — AI for CRM — is embedded in the Salesforce applications that you and your users already use. That means you can bring AI to everyone. If you use, administer, or develop for any Salesforce product, yes.
Every Salesforce cloud is getting smarter. Powered by advanced machine learning, deep learning, predictive analytics, natural language processing, and smart data discovery, every one of your company’s customer processes, workflows, and interactions will instantly become smarter and more predictive with Salesforce Einstein.
Here’s how each cloud will empower Salesforce users.
Sales Cloud Einstein: Guide sales reps to the best leads and opportunities so they can focus on closing the right deals.
Service Cloud Einstein:Deliver proactive service by helping customers find their own answers and recommending the right content so service agents solve cases faster.
Marketing Cloud Einstein: Help marketers create more personalized marketing campaigns by predicting what customers are likely to do next and recommending content and products based on audience preferences and channel.
Community Cloud Einstein: Personalize community experiences by recommending content, experts, and more for any customer question.
Analytics Cloud Einstein: Automate and prioritize the next insight you need to know.
Commerce Cloud Einstein: Personalize shopper experiences by recommending the right products and offers at the right time, to drive engagement, maximize conversions, and increase order value.
Salesforce Platform Einstein: Embed intelligence everywhere, and enable IT and app developers to build AI-powered apps for any use case.
Salesforce IoT Einstein: Automate and predict events, and enable end users to act on their most important insights.
How does this work?
It’s simple. It makes your life simple, but the achievements powered by this tool go beyond the ordinary, Raise up to become extraordinary and ahead of the game at all times.