100%
Centralization of lead data
achieved with Salesforce’s solution
55%
Enhancement in sales efficiency
through prioritized outreach
60%
Improvement in tracking
visibility witnessed
80%
Increase in platform
reliability due to bug fixes
The customer is a real estate company located in the Middle East. They specialize in providing land for commercial developments and accommodations suited for both residential and business purposes.
![3D Priniting Challenges Img](https://www.criticalriver.com/wp-content/uploads/2023/02/3D-Priniting-Challenges-Img.jpg)
The company faced the following challenges:
- Lead data was either stored in isolated silos or kept in Excel files, complicating the process of lead tracking.
- Difficulty in tracking customer interactions related to leads and opportunities.
![managed-criticalriver-solution-img](https://www.criticalriver.com/wp-content/uploads/2022/02/managed-criticalriver-solution-img.jpg)
- Centralized Lead Management: Unified all lead data into a single platform using Salesforce’s Sales Cloud customization
- Automated Assignments: Leads are automatically assigned to sales reps based on set criteria
- Targeted Outreach: Introduced a lead scoring system to prioritize customer outreach
- Data Migration: Developed custom scripts for efficient data import into Salesforce
- Enhanced Monitoring: Deployed dashboards for real-time monitoring of leads and opportunities
- Increased Reliability: Identified and fixed bugs to improve system reliability
Salesforce Sales Cloud, Salesforce Dashboards, Custom Scripts, and Data Integration Tools
- Improved Workflow: The once fragmented lead data is now centralized, making it easier for teams to collaborate
- Enhanced Productivity: Sales reps can now focus more on closing deals rather than sorting through leads
- Optimized Customer Engagement: The lead scoring rules have allowed the company to more effectively engage with high-potential customers
- Efficient Data Handling: The transition of data into Salesforce is now seamless, reducing manual errors and time spent
- Actionable Insights: Dashboards provide real-time information, enabling quicker decision-making processes
- Stable Operations: The platform’s reliability has been reinforced, ensuring smoother daily operations.
Are you looking for a similar solution?
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You can also email us directly at contact@criticalriver.com