25%
Improvement in customer retention
30%
Increase in cross-sell and upsell revenue
![](https://www.criticalriver.com/wp-content/uploads/2023/02/Reduce-time-icon.png)
Implemented targeted email campaigns
The client is a privately owned company that specializes in blending best-in-class real estate with five-star hospitality, offering luxury destinations, town centers, residences, offices, street-front retail, and a world-class resort. The client was facing several challenges in ensuring customer loyalty and outreach, streamlining event management, and optimizing constituent outreach and fundraising efforts.
![3D Priniting Challenges Img](https://www.criticalriver.com/wp-content/uploads/2023/02/3D-Priniting-Challenges-Img.jpg)
The customer presented CriticalRiver with several challenges that required resolution. The primary challenge was to drive increased brick-and-mortar retail activity amidst declining foot traffic in malls across the region which led to the following challenges
- Inability to effectively target prospects
- Underutilization of Salesforce campaigns and email templates
- Challenges in managing campaign governance and customer experience due to inconsistent content
- Data synchronization issues affecting cross-sell and upsell revenue
- Lack of a formal platform to measure and target effective charities for fundraising efforts
![managed-criticalriver-solution-img](https://www.criticalriver.com/wp-content/uploads/2022/02/managed-criticalriver-solution-img.jpg)
CriticalRiver provided a comprehensive solution to address the client’s requirements covering the following aspects:
- Segregated data into segments based on preferences using Marketing Cloud Automation
- Established the connection between Salesforce Service Cloud and Marketing Cloud
- Implemented Marketing Cloud Approval Processes for multiple approval teams
- Utilized Marketing Cloud Journey Builder for personalized onboarding journeys
- Integrated CDP, Service Cloud, and Marketing Cloud for seamless data flow
- Enabled customer preference updates and targeted email campaigns
- Tracked customer interest and attendance at special events
Salesforce Service Cloud and Salesforce Marketing Cloud
- Successful integration of Salesforce Service Cloud, CDP, and Marketing Cloud
- Launched targeted email campaigns
- Improvement in customer retention
- Increase in cross-sell and upsell revenue
Are you looking for a similar solution?
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You can also email us directly at contact@criticalriver.com