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Demystifying Salesforce RCA and RCB: A Modern Guide to Smarter Revenue Operations

If you're navigating the maze of CPQ, billing, and revenue recognition, you're probably hearing a lot about Salesforce Revenue Cloud Advanced (RCA) and Revenue Cloud Billing (RCB). But what exactly are these tools? How do they differ? And more importantly—why are they better...
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Transforming Financial Services with AI-ML Solutions – CriticalRiver’s Approach

Artificial Intelligence (AI) and its subsets are at the forefront of transforming financial services, enabling institutions to achieve greater operational efficiency and refine customer engagement strategies for measurable business success. With the integration of data...
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The AI-Powered Billing Revolution: From Static Invoices to Dynamic, Usage-Based Pricing

In the fast-paced utility domain, constant digital transformation is vital to staying agile and competitive. Legacy invoicing software systems designed for fixed cycles and manual entries are time-consuming and error-prone. The static bills they generate lack transparency and...
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AI That Thinks and Acts: The Next Evolution in Work

AI is not here to take your job — it’s here to take the friction out of work. AI’s real power is in removing bottlenecks, automating mundane tasks, and freeing you up to work on things that actually move the needle—strategy, making decisions, and solving problems. AI must...
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Digital Transformation in Manufacturing: A Roadmap by CriticalRiver

Automation, robots, AR-VR, and IoT are accelerating the progress of smart factories and digital transformation in manufacturing. With AI-based software and scalable cloud platforms, organizations can analyze the data critical to the efficacy of their production ecosystem. They...
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All, CEO-Corner

By Anji Maram

Helping Others Helped Me

Growing up I remember my mother’s words quite vividly, she used to tell me (in Telugu language) ” Manchi cheste, Manchi jaruguthundi “, meaning ”...

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