CriticalRiver Empowers Gaming & Entertainment Company with Salesforce
Community Cloud, Boosting Productivity, Loyalty, and Talent Retention

The customer is a leading gaming and entertainment company that develops, publishes, and distributes interactive entertainment and leisure products around the world.

CriticalRiver was engaged as a technology partner to solve the following challenges:

• Lack of one common platform for employee collaboration with HR, peers, and colleagues
• Manual HR processes are practiced in critical areas such as employee onboarding and compliance regulations
• Direct communication is hampered due to a lack of relevant tools
• Multiple meetings and emails were exchanged to resolve simple tasks
• No platform provides a 360-degree view of employees

Lack of a complete, single-source window for all HR information and data

• Implemented Salesforce Employee Communities for collaboration and on-boarding
• Integrated talent management, employee journey, and engagement with efficient onboarding
• Employee learning and collaboration capabilities
• HR help desk self-service features powered by Salesforce Communities by enabling chatter
• Enabled HR compliance processes through the Communities Cloud
• Assimilate HR analytics to analyze productivity metrics and make informed decisions
• Integrated employee community forum to boost employees’ engagement
• Responsive, mobile-enabled capabilities to enable HR and employees to stay connected on the move
• Delivered personalization components to generate and share personalized feeds for files, articles, and topics, delivering a holistic digital experience
• Integrated customization and branding capabilities to enhance the brand and employee experience
• Build community engagement for employees internally and customers’ externally to create a seamless digital experience

• Significant improvement in employee efficiency and productivity
• Online engagement resulted in a 30% drop-in rate for meetings and email exchanges
• Enhanced collaboration between HR and employees to accomplish more work in less time, including HR compliance processes.
• Salesforce Community Cloud allows your employees to stay engaged and share ideas
• Mobile-enabled features allowed various teams to engage and access information on the go.
• Real-time analytics data helped in making decisions faster for employee retention and beating attrition
• Enriched the digital experience for employees, managers, and the HR team, resulting in higher end-user adoption
• A unified 360-degree view of all employees helped in collaborative digital engagement
• Significant increase in employee productivity, loyalty enabled enhanced customer digital experience, and shareholder value