Digital Experience Platform (DXP)

Digital Experience Platform (DXP), As Gartner defines, is as an integrated software framework for engaging audiences across a broad array of digital touchpoints. DXP empowers enterprises to build and deploy integrated, optimized web and mobile apps with enriching user experiences to customers across multiple channels – web, mobile, social media.

DXP is an integral part of Enterprise’s Digital Transformation process. Wherein, Digital Transformation takes care of the functional aspects, whereas DXP defines and delivers delightful digital experience, along with actionable insights to the customers' experience.

Digital Experience Platform (DXP) Landscape:

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CriticalRiver’s DXP Skills & Technology Capabilities:

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Why CriticalRiver?
  • Technology architects and experts with deep domain expertise in all digital platforms
  • Tailored and customized implementation to suit specific requirements of the enterprise
  • Personalized customer experience best-suited to specific industry/niche users
  • Customized dashboard development and implementation to help companies manage and report quickly and easily
  • Empowering you with a 360-degree view with connected experience of every touchpoint of the customer for improved efficiency and increased productivity
Digital Experience Success Story

CriticalRiver carried out an in-depth study, analysis and auditing of the existing customer experience of a large billion-dollar telecom giant.

We conceptualized, build and deployed 14 web portals of massive scale to bring about a paradigm shift in the way customer engage, interact and communicate with products, services, and solutions offered by the telecom company.

The digital assets of the company were modernized to empower their customers to access the services quickly, easily and naturally. The superior, enriching customer experience meant an increase in conversions and subscribers. Furthermore, the digital experience ensured improved efficiency and increased productivity to manifold levels.

The detailed success story is here…

Etisalat Case Study

Digital Transformation for Largest Telecom Company in UAE

One of the world's largest Telecom Company Operating from UAE Transformed Digitally to Improve Efficiency & Governance


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