Marketing Cloud

Not only does Salesforce offer one of the most powerful Marketing Cloud platforms available, it is built to seamlessly integrate with your Salesforce Sales Cloud application. That means leads generated by your marketing initiatives more quickly get into the hands of your sales people when time is of the essence. CriticalRiver will help you:

  • Improve your customer engagement - personalize communication for every customer based on where they are in the buying cycle
  • Streamline your campaign management, including targeting, list management, and marketing templates
  • Establish lead scoring rules and thresholds for passing leads to the sales organization
  • Leverage social listening tools to gain customer insights
  • Connect data across multiple sources to create a more unified view of your customer
  • Build dashboards and analytics models to turn customer data into actionable information
Cypress Semiconductors leadership speaks...

"CriticalRiver implemented Pardot in 6 weeks, which usually takes months to complete, This really demonstrates CriticalRiver's commitment to customers. I definitely would recommend CriticalRiver to any company that's implementing Marketing Cloud"

- ANN MINOOKA

VP, GLOBAL MARKETING AND COMMUNICATIONS
CYPRESS SEMICONDUCTORS CORPORTION

Use Cases

CriticalRiver's Salesforce Community Cloud Solution Improves Management of Backlog Orders at a High-Tech Manufacturer

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CriticalRiver Streamlines Return Materials Authorization Process Using Salesforce Communities

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CriticalRiver's Salesforce Solution Delivers Improved Sales, Service and Marketing Effectiveness

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CriticalRiver's Salesforce Community Cloud Solution Helps a Non-Profit Better Serve Its Constituency and Eliminate Manual Processing

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CriticalRiver's Einstein Analytics Solution Provides Non-Profit Foundation with Actionable Insights for Improving Effectiveness

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Cypress Semiconductor significantly increases marketing influenced revenue and drastically shortens the sales cycle with Pardot, implemented in 6 weeks

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CriticalRiver helps a large passport and visa processing company increase efficiency, user adoption with greater ROI by retiring legacy platform and implementing Salesforce Service Cloud Lightning

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CriticalRiver Implemented Salesforce Community Cloud, to enable employee communities for a large Gaming & Entertainment Company that Enhanced Productivity, Loyalty, Enriched Digital Engagement, Helping them Retain Best Talent and Beat Attrition

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CriticalRiver's Community Cloud implementation digitally transformed our customer (a large hardware manufacturer) by helping them automate and streamline sales processes that simplified tracking revenue, eliminated losses and fueled growth

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CriticalRiver improved applicant experience and streamlined application submission process using Salesforce Community Cloud

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