Marketing Cloud

Not only does Salesforce offer one of the most powerful Marketing Cloud platforms available, it is built to seamlessly integrate with your Salesforce Sales Cloud application. That means leads generated by your marketing initiatives more quickly get into the hands of your sales people when time is of the essence. CriticalRiver will help you:

  • Improve your customer engagement - personalize communication for every customer based on where they are in the buying cycle
  • Streamline your campaign management, including targeting, list management, and marketing templates
  • Establish lead scoring rules and thresholds for passing leads to the sales organization
  • Leverage social listening tools to gain customer insights
  • Connect data across multiple sources to create a more unified view of your customer
  • Build dashboards and analytics models to turn customer data into actionable information

" CriticalRiver's guidance has enabled us to take full advantage of our investment in Salesforce and improve our customer service, marketing, and sales efforts."

- Publishing Company Customer

Salesforce Consulting Partner
Use Cases

CriticalRiver's Salesforce Community Cloud Solution Improves Management of Backlog Orders at a High-Tech Manufacturer


CriticalRiver Streamlines Return Materials Authorization Process Using Salesforce Communities


CriticalRiver's Salesforce Solution Delivers Improved Sales, Service and Marketing Effectiveness


CriticalRiver's Salesforce Community Cloud Solution Helps a Non-Profit Better Serve Its Constituency and Eliminate Manual Processing


CriticalRiver's Einstein Analytics Solution Provides Non-Profit Foundation with Actionable Insights for Improving Effectiveness


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